Mark Arnold Builds Expanding Media Network to Amplify Atlanta’s Businesses, Communities and Culture

Mark Arnold Builds Expanding Media Network to Amplify Atlanta’s Businesses, Communities and Culture

The Atlanta media executive is developing a network of nine platforms focused on local news, business, television, lifestyle, events and community storytelling.

ATLANTA — Atlanta media executive Mark Arnold is building an interconnected network of media platforms designed to give the city’s businesses, leaders, neighborhoods and community organizations greater visibility.

The expanding network currently includes nine brands serving audiences across Atlanta and the surrounding metropolitan area: The ATL Now, Atlanta Business News, ATL Now TV, Buckhead Today, Midtown Today, Locally ATL, Alpharetta Now, Atlanta Now TV and Metro Atlanta TV.

Together, the platforms form a locally focused media ecosystem covering news, business, culture, entertainment, dining, events, lifestyle and community affairs.

Arnold’s goal is to create a network capable of telling Atlanta’s stories across multiple formats while helping local people and organizations reach audiences that traditional media may overlook.

“Atlanta has no shortage of talented entrepreneurs, community leaders, organizations and creative people doing meaningful work,” Arnold said. “Our mission is to build a media network that helps them get seen, heard and recognized.”

One Network With an Atlanta-Wide Reach

Each platform serves a distinct purpose while contributing to the network’s broader mission.

The ATL Now

The ATL Now serves as the network’s flagship media platform, covering Atlanta news, culture, events, businesses and community stories.

Operating under the message “Where Atlanta Gets Seen,” the platform highlights the people, places and developments shaping the city. Its coverage includes business openings, interviews, community initiatives, major events, dining experiences and local news.

Atlanta Business News

Atlanta Business News focuses on the executives, entrepreneurs, companies and economic developments influencing Atlanta’s business community.

The publication is designed to feature business leadership, innovation, growth, investment, commercial development and emerging opportunities throughout the region.

Its mission is to provide a platform where Atlanta’s established leaders and rising entrepreneurs can share their stories, expertise and plans for the future.

ATL Now TV

ATL Now TV expands the network’s storytelling through video.

The platform features interviews, event coverage, business spotlights, news reports and short-form video stories created for digital and social audiences. It gives viewers an opportunity to experience Atlanta’s people and events visually while providing featured guests with content that can be shared across multiple channels.

Buckhead Today

Buckhead Today focuses on the people, businesses and lifestyle of one of Atlanta’s most recognized communities.

Its coverage includes luxury, dining, retail, real estate, hospitality, business development, community events and influential local figures. The platform is designed to become a trusted source for audiences interested in what is happening throughout Buckhead.

Midtown Today

Midtown Today covers the activity at the center of Atlanta’s arts, business, dining and urban lifestyle scene.

The platform highlights Midtown’s companies, restaurants, cultural institutions, developments, events and community leaders. It also documents the continued growth of one of Atlanta’s most active and recognizable districts.

Locally ATL

Locally ATL helps residents and visitors discover Atlanta while encouraging them to support local businesses.

Its content centers on neighborhoods, restaurants, retailers, service providers, attractions and experiences throughout the city. The platform connects audiences with local destinations while giving independent businesses another channel through which they can build awareness.

Alpharetta Now

Alpharetta Now extends the network’s reach into North Atlanta.

The platform showcases Alpharetta’s businesses, restaurants, events, lifestyle destinations and community developments. It is designed to serve the city’s growing residential and business population while strengthening connections between Alpharetta and the broader Metro Atlanta region.

Atlanta Now TV

Atlanta Now TV is being developed as a broader video and entertainment platform for Atlanta-focused programming.

Its coverage will include news, interviews, culture, entertainment and original programming. The platform will provide opportunities for local personalities, businesses, creators and organizations to reach viewers through professionally produced visual content.

Metro Atlanta TV

Metro Atlanta TV connects stories and audiences throughout the entire metropolitan area.

The platform expands coverage beyond Atlanta’s city limits to include the communities, businesses, events and developments shaping the wider region. Its mission is to present Metro Atlanta as a connected collection of cities and neighborhoods, each with stories deserving greater exposure.

Creating Opportunities Through Local Media

Arnold believes the strength of the network comes from its ability to combine citywide coverage with specialized platforms.

A business featured by one publication may also appear in a video interview, social media campaign, community guide or neighborhood-focused story. This approach gives organizations the potential to reach several audiences through one connected network.

The strategy also reflects changes in how people consume information. Audiences increasingly discover news and businesses through websites, social media, video, search engines and mobile devices rather than relying on a single traditional outlet.

By developing brands across those different channels, Arnold is positioning the network to meet audiences wherever they consume content.

“Our platforms are different, but the mission remains the same,” Arnold said. “We want to connect Atlanta, support local growth and create meaningful visibility for the people building our communities.”

A Growing Vision for Atlanta Media

The nine-platform network represents the beginning of a larger vision.

Arnold plans to continue strengthening the individual brands, expanding original programming and developing partnerships with businesses, public relations agencies, community organizations, event producers and civic leaders.

Future opportunities may include sponsored features, business profiles, executive interviews, community campaigns, event coverage, branded video programming and cross-platform promotional packages.

The network’s continued development could also create opportunities for journalists, photographers, videographers, producers, presenters and other Atlanta creatives.

As Atlanta continues to grow as a center for business, entertainment, technology, culture and entrepreneurship, Arnold believes the city needs locally driven media organizations capable of documenting that transformation.

“We are building more than a collection of media brands,” Arnold said. “We are building a platform for Atlanta’s future.”

With nine platforms and an expanding regional presence, Mark Arnold’s media network is positioning itself to become a significant voice in Atlanta’s evolving media landscape.

Nine platforms. One powerful voice. One network with Atlanta-wide reach.