BOBBI BROWN’S CULT-BEAUTY BRAND JONES ROAD TO OPEN AT BUCKHEAD VILLAGE ON JULY 31, 2026

Buckhead Store Marks the Brand’s First Brick-and-Mortar in Georgia

ATLANTA (July 28, 2026) – JONES ROAD, the breakout beauty brand created by makeup artist and internationally renowned entrepreneur Bobbi Brown, will open its first retail store in Georgia at Jamestown’s fashion and lifestyle destination Buckhead Village on Friday, July 31, 2026. The 1,800-square-foot Buckhead outpost, located across from the forthcoming Jeffrey boutique, will be the brand’s 16th retail concept, joining locations in Montclair, NJ; Manhattan and Brooklyn, NY; East Hampton, NY; Palm Beach, FL; Dallas and Austin, TX; Chicago, IL; Boston and Chestnut Hill, MA; Nashville, TN and Santa Monica, CA.

JONES ROAD Atlanta will offer the brand’s collection of indispensable, clean, high-grade formulations, including makeup, skincare, and tools, as well as Atlanta-exclusive merchandise and limited-edition kits curated by Bobbi herself around specific looks and seasons. 

“We knew that Buckhead was the right neighborhood for our first JONES ROAD location in Georgia,” said Juliet Baker, JONES ROAD’s Vice President of Retail. “It’s a vibrant, walkable community filled with stylish boutiques and chic restaurants – the perfect vibe for JONES ROAD. We’re excited to become part of the Buckhead community.” 

Beyond retail, the store will double as an experiential beauty boutique with a variety of services available for advance online booking, including:

• Six makeup application stations (Adults $100; Teens $75) 
• Lessons with trained JONES ROAD Beauty makeup artists (Adults $125; Teens $85)
• Bridal makeup applications ($125), trials ($85) and lessons ($150) 
• Free skin-matching services for all skin tones and types
• Hosted live events
• Availability to host private events for bachelorette & wedding parties, birthdays, company gatherings & fundraisers

“JONES ROAD Beauty has quickly become one of the industry’s most in-demand beauty brands,” said Adam Schwegman, Head of Retail Leasing at Jamestown. “It’s a natural addition to our bespoke collection of retailers and further elevates Buckhead Village’s position as a sought-after shopping destination.” 

Retail expansion is a natural evolution for JONES ROAD, as online traffic and community engagement continue to increase alongside the brand’s exponential growth. In 2024, the company more than doubled its brick-and-mortar footprint and was named on LinkedIn's Top Startups list for the United States. JONES ROAD will continue to expand physically in 2026, with additional locations set to open later this year in California and Washington, DC.

Also set to open at Buckhead Village this summer is beloved fashion boutique Jeffrey, debuting in August, and luxury fitness club Equinox will open in 2027. Other recent openings at the property include Great Many, a first-of-its-kind hair growth studio known for its non-surgical approach to hair growth, London-based luxury womenswear brand ME+EM, New York-based lifestyle brand Hill House Home, French furniture designer Roche Bobois, New York City-based LoveShackFancy, and lifestyle retailer Anthropologie’s second-ever standalone Maeve store.



About Buckhead Village:

Buckhead Village is a cosmopolitan fashion, dining, and lifestyle neighborhood in Atlanta. The neighborhood features a wide range of retail, including first-to-market concepts and heritage brands, as well as acclaimed dining and wellness experiences. Anchored in a European sensibility, the neighborhood is punctuated by cobblestone streets and lush outdoor communal spaces. For more information, visit www.buckheadvillagedistrict.com.

About JONES ROAD:

JONES ROAD is a collection of edited and indispensable clean beauty products for all ages, skin types, and skin tones. Created by the legendary makeup artist and entrepreneur Bobbi Brown, the brand launched on October 26, 2020, at the height of the pandemic, and marked Brown’s return to the beauty industry after leaving her billion-dollar namesake brand in 2016. Five months after launch, Business Insider named JONES ROAD one of the fastest-growing brands of the year and in five years, the award-winning brand has collected accolades from media outlets such as Allure, Vogue, W, InStyle, and Essence. JONES ROAD Beauty is sold on jonesroadbeauty.com and at its 15 freestanding stores in the U.S